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What were Hunches
Activity
Setup
Discovery
With Hunches, Alexa can give you helpful suggestions about your connected smart devices like lights and locks.
Alexa can also act on hunches about some devices like lights, plugs switches, locks, thermostats, robot vacuums, and water heaters. For example, Alexa can proactively turn off your lights at night if she has a hunch that everyone in the house is asleep.
The Problem
After the initial launch, our vision was to increase Hunches' precision, scale the product to be used by more appliances, and create trust in between the AI tech and the customer.
My Impact
• I designed and shipped 2 new use cases.
• I built a scalable rich feedback
framework on both GUI and VUI and
got multi-functional partners' buy-in.
• Influenced product strategy on clear
product value prop of the feature to
better align customers' expectations.
My Role
• UX lead
• Facilitated design sprints
across multiple orgs
• Mentored 5 UX designers
Scalability
Design Principle
New Use-case 1
Plugs & Switches Hunches for "Asleep" and "Away" scenarios
150K +
Total of users have been opted-in to the experiences.
1M +
Hunches were sent out in
8 months (125k per month)
New Use-case 2
Leaving Home Hunches
169K
Total of users have been opted-in to the experiences.
1M
Hunches sent per month
Transparency
Design Principle
Rich feedback framework
18-25%
Increase on AI model precision
5
Teams reached out for feature adoption.
Next steps
Multiselect
Voice Feedback
Free Text Input
Adaptability
Design Principle
Changed Hunches value prop to align the right expectations with customers
After
Before
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